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November 4-5, 2019|San Diego

A Conference Program Designed to 

Deliver Value | Optimize Operations | Build Users

Monetization & Partnerships
Scalability & Operations
Ridership & Customer Experience

Tackle the elephant in the room; where is the model in mobility? Evaluate data marketplaces, MaaS, micromobility, demand-responsive transit, eMobility to build a long sustainable business model for mobility.

Discover how to harness data and connectivity to deliver the physical infrastructure, platform architecture and collaborative roll-out strategy that will take mobility services from pilots to scale.

How do you get customers out of private vehicles and info shared mobility and public transit? From incentivisation, UX, payments and mobility hubs, create a convenient and affordable experience that rivals car ownership.

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Discount ends THIS FRIDAY! Save $400 with our Launch discount.



Conference at a Glance

Day One

Keynotes
08:30 - 09:00
From Subsidization to Sustainable Revenues: Show Me the Money in Mobility!

As mobility service providers compete on price as they seek to secure market dominance - the ecosystem risks a race to the bottom in establishing the value of mobility. Take a forensic look at financials model underpinning mobility services. See how to move beyond investor subsidised miles to develop a sustainable business model which delivers for all stakeholders.

08:30 - 09:00
Public vs. Private: Who Will Control the Future of Urban Transportation?

A tension exists at the heart of mobility; the disruption of the private sphere vs. the considered approach of the public. Whilst the days of the TNC’s ‘ask for forgiveness over permission’ approach is behind us, there remain significant regulatory, data sharing and platform management challenges that need to be solved before public and private stakeholders can work in harmony.

Monetization & Partnerships
08:30 - 09:00
The Mobility Marketplace: Building a Partner Ecosystem to Monetize Data

Forecasts estimate that digital mobility services will increase the revenue opportunity presented by every vehicle x10 by 2030. If this new digital services ecosystem is to thrive it requires willing buyers/ users of this data. Identify the relevant stakeholders (incl. advertisers, insurers, cities, retailers etc.) and evaluate the value of your data sets. Create a monetizable marketplace for mobility data.

08:30 - 09:00
The Blueprint for Building a MaaS Business: Acquire, Partner, Aggregate?

TNCs and automakers are evolving to offer a holistic suite of mobility services; incl. hailing, sharing, micro-mobility, charging and public transport data integration. Can single mode mobility providers survive or is owning the ecosystem the only way to deliver profitability? Identifying whether acquisition, partnerships or aggregation is route to delivering MaaS.

08:30 - 09:00
Cost-Benefit Analysis: How Much Data is Enough Data?

It is agreed, the potential value of data is profound for the mobility ecosystem. However, collecting, storing and analyzing data doesn’t come cheap! With the exact value of data yet to be determined, undertake a cost benefit analysis on your data roadmap. Does more data mean better insights? What data do you need to collect today to feed future monetization models? Does data hold its value over time?

08:30 - 09:00
The Great OEM Re-Invention: From Manufacturers to Mobility Service Providers

As automakers launch joint ventures to re-invent their businesses for the MaaS, see how OEMs are taking practical steps as they pivot from B2B companies to B2C service providers. Consider the value of strategic partnerships and connected vehicle data sets, plus explore whether legacy dealership networks could prove to be their secret weapons as they operate mobility fleets.

08:30 - 09:00
Alexa, “Do All Roads Lead to Google?”

Autonomous vehicle OS stacks, mapping, in-vehicle payments and digital transit assistants: the interest in mobility from Silicon Valley’s tech giants is clear. With the global tech giants already sitting on a goldmine of consumer data, identify what role they will play in the future of mobility. Is their dominance inevitable? Identify where to partner and where to compete.

08:30 - 09:00
Micromobility: The Last Mile Saviour or Scourge of the Sidewalks?

Love it or loath it, many industry heavyweights have invested big on micromobility. Confront the issues surrounding usage data, pricing models and even zoning regulations to build a long-term strategy for micromobility which solves the issues of the final mile whilst delivering returns on investor dollars.

08:30 - 09:00
Demand Responsive Transit: Re-Invigorating Ridership on Under-Utilized Routes

As miles driven rise, public transit ridership is falling. Identify how to harness microtransit to re-invigorate under-utilized existing routes and model new routes based on real-world data. Create equitable transportation solutions which give access to previously under-served communities.

08:30 - 09:00
Where’s the Value in eMobility Charging Infrastructure?

Few stakeholders have yet to take responsibility for building out an eMobility charging network due to the uncertainties of the long-term business model and EV penetration rates. Dig into the data to evaluate the where the value lies for the players (incl. utilities, OEMs, municipalities) in building and managing the EV charging network.

08:30 - 09:00
Connected Mobility Insurance: The Killer App for Data Monetization

Get inside how shared mobility is disrupting insurance and creating new opportunities for data products. See how to leverage vehicle, personal and risk data sets to create products for the shared economy, including shared vehicles, e-hailing drivers and emerging micromobility services. Are carriers poised to leverage their position to become key enablers of the mobility data ecosystem?

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Discount ends THIS FRIDAY! Save $400 with our Launch discount.

Scalability & Operations
08:30 - 09:00
Jump in the Data Lake! Operating the Transportation Data Platform

A shared data repository will be key for the whole mobility ecosystem to scaling and operating mobility at systems level scale. But where is the incentive for stakeholders to share their data? See how to break down the walled garden approach and deliver a data ‘platform of platforms’ for urban transportation.

08:30 - 09:00
Working with Cities: No Such Thing as “One Size Fits All” Mobility

Cities are complex. The variables determining the successful scalability of mobility services are huge; incl. population size, public transit provision, road infrastructure, governance and municipal budgets. Take a look at successful deployments in various cities (large and small) to see how to work with public stakeholders to deliver mobility services tailored to the needs of the individual city profile.

08:30 - 09:00
Smart Mobility Fleet Management: Maximizing Uptime & Usage:

Smart fleet management is essential to the successful operations of shared mobility services. Identify the connected fleet management services (FMS) platform requirements and map out the support infrastructure (fuelling, cleaning, servicing etc.) required to manage an on-road shared fleet of vehicles optimized for maximum uptime, vehicle usage and efficiency.

08:30 - 09:00
Electric Fleets: Reaching the Total Cost of Ownership Tipping Point

While gas remains cheap and infrastructure sparse, fleets will be the pioneers of electrification in North America. With public transit agencies dipping their toe in the water of electric vehicles, take a look at the operational realities of operating electric fleets to identify if the TCO tipping point has been reached.

08:30 - 09:00
CV2X & 5G: Connecting Smart Mobility to Cities

To deliver smart mobility, it is essential to connect vehicles to everything in the urban transportation ecosystem; vehicles (V2V), pedestrians (V2P), networks (V2N), and infrastructure (V2I). Explore the new digital mobility business models enabled by 5G in addition to the advanced level of road safety and traffic management that it will bring to the urban transit network.

08:30 - 09:00
Historical + Real-Time Data: Creating an Integrated Mobility Network

Mobility isn’t just about business models and data, it’s the blending of analytics with physical infrastructure. From dedicated right of way to smart intersections and autonomous bus lanes, harness historical trend data and real time data to build optimize the physical transport infrastructure for new urban mobility solutions.

08:30 - 09:00
Smart Parking: Solving Congestion and Delivering Revenue

Parking is the most important transportation revenue lever possessed by cities, whilst vehicles searching for available lots rank as one of the principle contributors to traffic congestion within cities. Identify how harnessing parking data can be the key to reducing congestion, increasing available EV charging infrastructure and delivering additional revenue for municipalities.

08:30 - 09:00
Self-Driving Shuttles: Bringing Autonomy to the Cities

Identify the first and final mile use cases, incl. campuses, airports and closed-loop environments where autonomous vehicles can provide cost-effective low-volume transport solutions whilst providing crucial data in the mainstream deployment of autonomous solutions at scale.

08:30 - 09:00
Is Autonomy the Key to Successful Public Transit?

From autonomous shuttles and pods to Autonomous Rapid Transit (ART), map out the timeline for the development of autonomous urban transit. Pinpoint the benefits of automation including, introduction of new services/ routes, lower operating costs and lower fares for customers.

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Discount ends THIS FRIDAY! Save $400 with our Launch discount.

Ridership and Customer Experience
08:30 - 09:00
Changing Behavior: Tempting Consumers from their Private Cars

Face facts; Cars = Freedom. Driving is American as Apple Pie and Bruce Springsteen. So, how do we break the consumer habits of a lifetime? From gamification to rewards and apps, take a look at the technologies and incentive schemes that are going to carrot and stick consumers into shared mobility solutions.

08:30 - 09:00
Risk vs. Reward: Balancing Privacy with Monetization

As the federal government stalls over consumer data privacy regulation, individual states are pushing ahead with their own rule making. Factor in GDPR and you have an extremely complex situation. With the true value of data far from clear and potentially huge fines on the horizon for those who mis-handle it, balance compliance with monetizing new revenue streams. Don’t Be Evil!

08:30 - 09:00
Developing a Single Interface for Mobility

The aggregation and analytics of real time data from multiple sources lies at the centre of the intermodal mobility. Unleash the power of AI/Machine Learning to enable commuters the flexibility of intermodal mobility by providing them with real time trip planning, booking and ticketing via a single easy to use interface.

08:30 - 09:00
Mobility Hubs: Seamlessly Connecting Mass Transit with the Final Mile

Re-invent existing infrastructure, i.e. train stations and bus depots as the key node to connect mass public transit with mobility services. Make these new hubs the location for mobility pick-up and drop off zones (e-hailing, micromobility), real-time transit information and EV charge points. Make it simple for consumers to access sustainable mobility solutions!

08:30 - 09:00
Creating Loyalty: CRM in the Shared Economy

In a world of where consumers are faced with multiple transit options and operators, how do you ensure that yours is the service and ecosystem that consumers choose to use? Identify how to harness consumer data to create a truly personalized mobility experience – incl. journey preferences, content, digital life integration.

08:30 - 09:00
Simplifying Mobility with One Touch Multi-Modal Payments

For MaaS to become a reality, an integrated payments platform is required. But it’s really not that simple! Identify how to securely integrate multiple mobility service providers and public transit operators to deliver a secure one-touch payment experience across a multi-modal journey.

Luke James

Luke James

Director
IMPACT>CITIES

UK: +44 (0) 207 375 7589

Email: ljames@impactconf.com

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