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IMPACT>MOBILITY: Europe 2020 24-25 June, 2020|Amsterdam, The Netherlands

2019 Agenda Below



THEME 1: PUBLIC & PRIVATE PARTNERSHIPS
08:00 - 09:00am
Registration Opens
09:00 - 09:20am
Amsterdam: Delivering Mobility Innovation through Public Private Collaboration

The ability to deliver MaaS is underpinned by an existing tension between public and private sectors. The City of Amsterdam are leading the European charge to align objectives and enable public and private stakeholders to work in harmony.

  • Outline the regulatory, data sharing and platform management challenges and how companies can work with the city towards delivering MaaS
  • See how technology incl. big data and the cloud are evolving and how Amsterdam are creating partnerships with private organizations to deliver tech innovation
  • Understand the need for platform openness between tech players and cities. Overcome challenges around data standardisation and security to create secure and interoperable urban tech solutions

Sharon Dijksma Deputy Mayor- Head of Transportation City of Amsterdam

09:20 - 09:40am
Demand Responsive Transit: The Blurred Lines Between Public & Private Transport

Understand how dynamically routed, on-demand buses can create inexpensive and eco-friendly transport options that provide an alternative to private car ownership and single-occupancy vehicle trips.

  • Leverage advanced algorithms to direct passengers to “virtual bus stop” and dynamically route vehicles in real-time, allowing for quick and efficient shared trips
  • Understand evolving consumer behaviors and how the shift towards ‘on-demand’ has created a shared window for private partners to help cities reduce car dependency and to support emissions targets
  • Case Study: Look at how ViaVan has collaborated with Transport for London in order to create mass transit mobility solutions that complement existing public transportation infrastructure

Chris Snyder CEO ViaVan

09:40 - 10:10am
The Mobility Conundrum - Solving Problems, Not Creating Them

Before asking HOW, we need to ask WHY we are trying to re-invent mobility. Understand the motives of the entire ecosystem to create solutions that benefit public and private stakeholders AND the consumer.

  • Cities and Government: Get up to speed with the emissions, congestion, social equity targets that are driving cities to adopt new mobility services and technologies
  • Automakers: See why urban sustainability objectives, changing consumer transport behaviour the growth of mobility service providers is forcing OEMs to re-evaluate their business models
  • Mobility Service Providers: How can MSPs satisfy mobility on-demand within pan-European regulatory frameworks whilst monetising these services

Hamid Zarghampour Chief Strategist, Connected and Automated Transports Swedish Transport Administration

Nicola Dallatana Head of New E-Mobility Division Toyota Tsusho

Patrick Foster Chief Business Development Officer Drivy

Dr. Markus Hagenmaier Project Leader | Expert Future Mobility Boston Consulting Group

Moderator: Stefan Mueller CEO & Managing Director Mobility Power House

10:10 - 10:40am
NETWORKING COFFEE BREAK

CLICK HERE TO SEE THE FULL LIST OF INDUSTRY LEADING SPEAKERS

THEME 2: DATA PLATFORMS & BUSINESS MODELS
Regulating The Open Data Exchange - A Pan-European Governance Strategy For MaaS
10:40 - 10:55am
Harnessing The Potential Of Data From A Public Sector Perspective

Suzanne Hoadley Senior Manager | Coordinator Traffic Efficiency POLIS

10:55 - 11:10am
How Public Transport Authorities Are Influencing Open Data Regulation

Thomas Geier Policy & Research Officer European Metropolitan Transit Authorities (EMTA)

11:10 - 11:25am
The Mobility Data Audit: Turn Dumb assets into Smart Data

Ruben Polderman Project Manager Smart Mobility City of Amsterdam

11:25 - 12:00pm
Regulating the Data Exchange - A Pan-European Governance Strategy for MaaS

A shared data repository is key for the whole mobility ecosystem to operate and scale at a systems level. Hear how the public sector are breaking down the walled garden approach to deliver a data ‘platform of platforms’ for transportation.

  • Build and manage an intermodal mobility data platform. Who will step up to take responsibility – cities, mobility service providers, transportation aggregators?
  • What is the current state and quality of transportation data sets? See how to leverage APIs and advanced analytics to understand which 3rd parties can deliver new data and services
  • Sharing data: Debate what data cities are willing to share and establish what incentives are required for privates stakeholders to share with the public sector

Lizann Tjon Program Manager Smart Mobility City of Amsterdam

Szymon Horosiewicz Smart City Manager City of Lublin

Suzanne Hoadley Senior Manager, Coordinator Traffic Efficiency POLIS

Thomas Geier Policy & Research Officer European Metropolitan Transit Authorities (EMTA)

Moderator: Piia Karjalainen Senior Manager MaaS Alliance

12:00 - 12:30pm
Show Me the Money! From Subsidisation to Sustainable Revenue

Despite some huge valuations and major IPOs, there’s yet to emerge a sustainable long-term business model for monetising mobility services. It’s time for that to change!

  • Look at the financial models underpinning mobility services (from e-hailing to micro mobility). How can operators turn a profit as everyone competes on price to secure market dominance?
  • Piloting the way to success. Work with cities on proof on concepts and pilots in order to secure funding for wider service deployments
  • Look to adjacent revenue opportunities (i.e. deliveries, logistics, selling data to 3rd parties) to create a suite of complimentary commercial services

Joan Valls Fantova Mobility Specialist & Civil Servant Barcelona City Council

Mariska Slots Mobility as a Service Expert City of Eindhoven

Yovav Meydad Chief Growth and Marketing Officer Moovit

Richard Threlfall Global Head of Infrastructure KPMG

Moderator: Alberto Lodieu Senior Consultant Ptolemus

12:30 - 2:00pm
LUNCH
2:00 - 2:30pm
BIRO: Introducing an EV That Reduces Last-Mile Congestion, Improves Traffic Flow & Creates More Time & Freedom For The User

Matteo Maestri CEO & Founder Estrima

2:30 - 2:50pm
The Great OEM Re-Invention: From Manufacturers to Mobility Service Providers

As automakers re-invent their businesses for the MaaS, see how OEMs are taking practical steps to pivot from B2B companies to B2C service providers. Consider the value of strategic partnerships and connected vehicle data sets, plus explore whether dealership networks could prove to be their secret weapons as they operate mobility fleets.

Augustin Friedel Intermodality Strategy Volkswagen AG

2:50 - 3:20pm
Monetising Mobility Data: How OEMs & Fleet Operators Are Adapting To Evolving Mobility Demands To Create Profitable Data Application Models

Forecasts estimate that digital mobility services will increase the revenue opportunity presented by every vehicle x10 by 2030. Evaluate the value of vehicle data sets to create a monetizable marketplace for mobility data.

  • Create a strategy to monetize mobility data that balances consumer concerns, privacy restrictions and IT/data analytics costs to finally earn a ROI from connectivity investments
  • Discover which data-driven use cases represent the best value for driving internal, organizational efficiencies. Devise an outreach plan to attract third parties to use data so external revenue streams can be developed
  • Learn from the pros! Take best practices from mature digital industries to see how they propose and package data to third parties (e.g. how the MarTech industry creates audiences for campaigns)

Andre Meesschaert Managing Director Europe Avis Budget Group

Simon Broesamle Chief Business Development Officer SHARENOW

Nicola Dallatana Head of New E-Mobility Division Toyota Tsusho

Frank Rieck Applied Research Professor Smart e-Mobility Automotive Centre of Expertise (ACE Mobility)

Moderator: Jack Palmer Connected Car Specialist SBD

Click Here To See Up-To-Date Delegate List

THEME 3: THE ROAD TO MOBILITY AS A SERVICE
3:20 - 3:40pm
CASE STUDY: Creating A Single Interface to Put the User at the Centre Of Mobility

Take a look how Meep and Malta have worked together to provide a user-friendly multi-modal transportation experience via a single app.

  • Explore the importance of open data sharing between stakeholders to enable a single system to handle payments, real-time transit information, refunds, discounts and passes
  • Identify the challenges in testing and how these were resolved to create a successful city deployment. Learn from the challenges of others
  • Engaging citizens! Look at engagement strategies used to drive ridership and tempt consumers away from single occupancy journeys

Guillermo Campoamor CEO and Co-Founder Meep

Daniel Grech Commercial Director Malta Public Transport

3:40 - 4:00pm
One Size Fits ALL? Debunking the Myths & Presenting A Business Plan for Shared Collaboration with Cities

Convincing individuals to give up their cars is hard! See how to work with cities to create shared mobility solutions that provide the convenience, affordability and comfort of private ownership.

  • Define the issues. What does MaaS really means for a city? Learn how to communicate where the value lies for the user and the city. Learn how to speak the language of municipalities
  • Measure the benefits. Understanding the need to work with municipalities to help them reach their own congestion and emission targets. Learn how to prove the benefits of MaaS
  • Pricing Mobility Right. Look at how to deliver affordable and flexible mobility options – including pay as you use and subscription services

Jonna Pollanen Head of Early Markets MaaS Global

4:00 - 4:20pm
NETWORKING COFFEE BREAK
4:20 - 4:50pm
Building The Digital Infrastructure to Create One Multimodal Network
  • Who is morally responsible for Digital infrastructure? – Understanding how public infrastructure funding on physical assets can incentivize car use
  • Breaking down the Silos and rethinking transport planning to build a multimodal ecosystem and create a business case for MaaS
  • How to establish public/private partnerships and the advantages of open-source, open architecture to build trust and create sustainable models

Yasir Siddiqui European Market Manager Kisio

CLICK HERE TO SEE THE FULL LIST OF INDUSTRY LEADING SPEAKERS

THEME 4: DOING MICROMOBILITY RIGHT
Micro mobility services are taking European cities by storm. Learn from three of Europe’s leading providers to see how to build a collaborative P3 approach for launching new micro mobility services. These case studies will tackle key challenges, including:
  • Overcome the potential negative effects of micromobility, including distribution theft and vandalism. Enable low cost shared final mile solutions
  • Understand the importance of data transparency in how, when, why data micromobility is being used. Equip cities with the information they require to understand the benefits
  • Identify the implications on transportation planning and curbside management to ensure solutions are deployed in the areas that need them most
4:50 - 5:10pm
Reimagining urban life: working together to embrace micro mobility

Paloma Castro Martinez Head of Communications for Global Launches & Expansion Lime

5:10 - 5:30pm
Scoot & Barcelona – Overcoming the Obstacles to A Successful Micro-Mobility Deployment

Roger Puigvi Head of Public Affairs Scoot

Maita Fernandez-Armesto Sanchez Project Coordinator, Mobility & Infrastructure City of Barcelona

FUTURE MOBILITY
5:30 - 5:50pm
The Future of Urban Mobility

Fred Jones Head of New Mobility UBER

5:50 - 6:10pm
Smart Mobility in Smart Cities: WALK. RIDE. DRIVE. FLY

Urban Air Mobility (UAM), simply put, and from the perspective of the cities/regions, is about air traffic over urban environments

  • Details the rationale and approach of the UAM Initiative of the EIP-SCC (European Innovation Partnership on Smart Cities and Communities) that is supported by the European Commission
  • Gives the perspective of cities and regions across Europe on the topic of UAM
  • Calls for collective action to co-create and shape the future of mobility including the third dimension

Dr. Vassilis Agouridas Strategic Innovation | UAM Initiative Leader Airbus

6:10 - 7:10pm
Networking Drinks Reception
INVESTMENT & FINANCING MOBILITY
08:00 - 09:00am
Registration Opens
09:00 - 09:30am
Investing in The Future of Transportation & Mobility

There has been a surge of investment in the new mobility space. Cities and investors must collaborate to invest in and support early stage companies providing innovative mobility solutions. Equally, early stage companies need to deliver a clear commercial strategy and ROI.

  • Identify what investors want and the financial models required to develop sustainable returns for stakeholders
  • How new companies can develop and survive in a marketplace dominated by big industry players who can absorb huge losses and investor subsidised business models
  • Evaluate how early stage companies can work municipalities and investors to secure pilots and funding. Cut the red tape to allow the true innovators to win crucial RFPs.

Marie-Luise Klose Senior Manager Ventures Deutsche Bahn Digital Ventures

Davide Coppola Business Development and Project Management European Space Agency

Lars Klawitter Managing Director InMotion Ventures

David Leipziger Innovation Lead for Cities & Mobility Innovate UK

Aude de Vassart Board Member OSPT Alliance

Moderator: Jaime Ruiz Huescar Co-Founder Cities Forum

09:30 - 10:00am
CASE STUDY: Why the World Bank Are Investing in European Mobility Projects – Spotlight on Turkey

By 2045, the number of people living in cities around the world is expected to increase by 50%; to 6 billion. Accelerated urbanization means that major investments in infrastructure are necessary to improving living standards and spurring sustainable growth. 

  • How public and private sector can cooperate to deliver an efficient urban mobility strategy
  • How to improve urban mobility infrastructure and make it financially sustainable reducing public subsidies
  • How the adoption of new technologies (ITS and e- transport) can be cost effective and environmentally friendly

Marco Sorge Principal Investment Officer World Bank (IFC)

CLICK HERE TO SEE THE FULL LIST OF INDUSTRY LEADING SPEAKERS

AUTONOMOUS VEHICLES & MOBILITY
10:00 - 10:30am
CASE STUDY: San Jose – A Real World Test Bed for AVs: Establishing Business Cases & Timelines for Deployment

AVs present the next bold step for mobility. Before we can initiate mass roll-out we need to test across closed loop and real urban environments to gather important data sets, engage consumers and identify which use cases make sense.

  • See how the San Jose pilot will demonstrate how highly and fully automated vehicles can integrate into a multi-modal transportation network
  • Demonstrate how car sharing, ride-hailing and multi-modal platforms can be intelligently connected to provide a seamless digital experience
  • Break down the challenges and establish the parameters for success to provide an accurate timeline for further AV deployment

Adela Spulber City Relations/Business Development Manager - Autonomous Services Daimler Mobility Services

10:30 - 11:00am
NETWORKING COFFEE BREAK
11:00 - 11:20am
CASE STUDY: Driverless Buses: The Road to 50 Autonomous Buses in Oslo

Get the inside track on how Ruter are introducing pilots for autonomous buses in Oslo. Understand the process for testing and scaling a fleet to 50 vehicles in a major European capital city.

  • Look at the scenarios/ routes where autonomous buses can be deployed – incl. campuses, airports etc. Understand where the first services will be rolled-out
  • Testing: Take a look at the testing process for different variables (weather, road type, speed) to develop self-driving operations
  • Evaluate the extent by which autonomous buses provide a viable link between traditional and on-demand public transport

Harald Martin Myhre Project Manager for Autonomous Vehicles Ruter

Christian Bering Pederson Technology & Data Lead Autonomous Mobility

Click Here To See Up-To-Date Delegate List

LAST MILE & TRAFFIC INFRASTRUCTURE
11:20 - 11:40am
Electrifying Mobility: Building the Best Used Charging Network Using Data

The number of electric cars in the Netherlands has doubled with c.50,000 now on the road. Intelligent data analytics that enable charging networks to reduce barriers around deployment, distribution and maintenance then minimise cost are essential for sustainable growth and adoption.

  • How Amsterdam has created a data driven charging network that reduces cost and enables mass EV adoption
  • Understanding the operational challenges and requirements for sustainable electric public and private transportation
  • Leveraging data from the grid to evaluate where the value lies and make smart investments in EV charging infrastructure

Jaap Burger Strategy Advisor Charging Infrastructure Gemeente Amsterdam

11:40 - 12:00pm
Secure Data Management & The Blockchain - Creating A Minimum Viable Community In Blockchain

The Mobility Open Blockchain Initiative (MOBI) accelerates the adoption of blockchain and related technologies to make mobility safer, greener, and more accessible. MOBI and its partners are creating simple ways of identifying vehicles, people, and trips to streamline mobility transactions by promoting secure protocols for vehicle to vehicle (V2V) and vehicle to infrastructure (V2I) communications and payments.

Arwen Smit Communities Lead EMEA, MOBI Inc.

12:00 - 12:30pm
Edenspiekermann: A Multi-Stakeholder Approach to MaaS Adoption
  • Identifying how to create a customer-centric, proven methodology & business model to implement cost & time efficient MaaS solutions
  • Effective Data ownership models that optimise the goals of both public/private
  • Providing seamless integration strategies that turn theoretical models into scalable implementation 

Jonne Kuyt Parter Edenspiekermann

12:30 - 2:00pm
EXHIBITION & NETWORKING LUNCH BREAK
2:00 - 2:30pm
Last Mile Congestion in Urban Centres – Reducing Inner City Congestion, Creating Efficiency

The ‘Amazonification’ of today’s connected consumer has created expectations for next day or even same day delivery. If not managed correctly, the increase of delivery vehicles and inner-city congestion will be significant.

  • How PostNL have used route optimisation data to increase operational efficiency and reduce last mile congestion
  • Exploring the role that micro-mobility and EVs can play in creating a cleaner, more efficient city delivery service
  • Identifying how new mobility aligns with new delivery business models that adapt to evolving on-demand consumer behaviour

Rogier Havelaar General Manager City Logistics PostNL

2:30 - 2:50pm
Mobility Hubs: Seamlessly Connecting Mass Transit with the Final Mile

It’s time for cities to take back control of the last mile. Evaluate the viability of micro hubs within city centres to facilitate final mile deliveries from all providers and actively reduce inner city congestion at peak hours

  •  Evaluating the feasibility for cities to re-invent existing infrastructures (train/ bus stations) to connect mass public transit with final mile mobility (scooters, bikes and hailing)
  • How cities can leverage mobility hubs to provide commuters real-time transit information, route optimisation and EV charge points
  • Identifying the how private companies can assist cities in optimising and creating new infrastructure to optimise last mile efficiency

Cathelijne Hermans Program Manager - City Logistics City of Amsterdam

2:50 - 3:20pm
Centralised Traffic Management for Smart Distribution & Incident Response

Cities are often caught between long term smart mobility planning and addressing issues in the ‘here and now.’ With the Commonwealth Games and HS2 on the horizon Birmingham is tackling the issues facing one of the UK’s most challenging congestion zones.

  • How to apply innovative data application methods to enable real-time, automated incident reporting to optimise route planning
  • Strategic approaches to public/private partnerships that address key issues such as parking and route planning at minimal cost to the council
  • Effective data management and pricing schemes to incentivise less -congested routes, balance traffic load

Andy Radford Network Strategy & Technology Specialist | Traffic Management Birmingham City Council

3:20 - 3:40pm
A Pan-European Micro-Mobility Launch Strategy
  • Identifying which cities are most suited to micro-mobility and how deployment will benefit inner city mobility
  • How micro mobility can help cities move towards MaaS by empowering consumers by providing accessible, convenient and personalised transport
  • How Bird are changing consumer transport behaviours to aid city emission and congestion goals

James Molloy Strategic Partnerships for EMEA & APAC Bird

3:40 - 4:00pm
2020 CIVITAS – Creating MaaS in Turku

Roope Virta Mobility Project Manager City of Turku

4:00pm
END OF CONFERENCE
THEME 1: PUBLIC & PRIVATE PARTNERSHIPS
08:00 - 09:00am
Registration Opens
09:00 - 09:20am
Amsterdam: Delivering Mobility Innovation through Public Private Collaboration

The ability to deliver MaaS is underpinned by an existing tension between public and private sectors. The City of Amsterdam are leading the European charge to align objectives and enable public and private stakeholders to work in harmony.

  • Outline the regulatory, data sharing and platform management challenges and how companies can work with the city towards delivering MaaS
  • See how technology incl. big data and the cloud are evolving and how Amsterdam are creating partnerships with private organizations to deliver tech innovation
  • Understand the need for platform openness between tech players and cities. Overcome challenges around data standardisation and security to create secure and interoperable urban tech solutions

Sharon Dijksma Deputy Mayor- Head of Transportation City of Amsterdam

09:20 - 09:40am
Demand Responsive Transit: The Blurred Lines Between Public & Private Transport

Understand how dynamically routed, on-demand buses can create inexpensive and eco-friendly transport options that provide an alternative to private car ownership and single-occupancy vehicle trips.

  • Leverage advanced algorithms to direct passengers to “virtual bus stop” and dynamically route vehicles in real-time, allowing for quick and efficient shared trips
  • Understand evolving consumer behaviors and how the shift towards ‘on-demand’ has created a shared window for private partners to help cities reduce car dependency and to support emissions targets
  • Case Study: Look at how ViaVan has collaborated with Transport for London in order to create mass transit mobility solutions that complement existing public transportation infrastructure

Chris Snyder CEO ViaVan

09:40 - 10:10am
The Mobility Conundrum - Solving Problems, Not Creating Them

Before asking HOW, we need to ask WHY we are trying to re-invent mobility. Understand the motives of the entire ecosystem to create solutions that benefit public and private stakeholders AND the consumer.

  • Cities and Government: Get up to speed with the emissions, congestion, social equity targets that are driving cities to adopt new mobility services and technologies
  • Automakers: See why urban sustainability objectives, changing consumer transport behaviour the growth of mobility service providers is forcing OEMs to re-evaluate their business models
  • Mobility Service Providers: How can MSPs satisfy mobility on-demand within pan-European regulatory frameworks whilst monetising these services

Hamid Zarghampour Chief Strategist, Connected and Automated Transports Swedish Transport Administration

Nicola Dallatana Head of New E-Mobility Division Toyota Tsusho

Patrick Foster Chief Business Development Officer Drivy

Dr. Markus Hagenmaier Project Leader | Expert Future Mobility Boston Consulting Group

Moderator: Stefan Mueller CEO & Managing Director Mobility Power House

10:10 - 10:40am
NETWORKING COFFEE BREAK

CLICK HERE TO SEE THE FULL LIST OF INDUSTRY LEADING SPEAKERS

THEME 2: DATA PLATFORMS & BUSINESS MODELS
Regulating The Open Data Exchange - A Pan-European Governance Strategy For MaaS
10:40 - 10:55am
Harnessing The Potential Of Data From A Public Sector Perspective

Suzanne Hoadley Senior Manager | Coordinator Traffic Efficiency POLIS

10:55 - 11:10am
How Public Transport Authorities Are Influencing Open Data Regulation

Thomas Geier Policy & Research Officer European Metropolitan Transit Authorities (EMTA)

11:10 - 11:25am
The Mobility Data Audit: Turn Dumb assets into Smart Data

Ruben Polderman Project Manager Smart Mobility City of Amsterdam

11:25 - 12:00pm
Regulating the Data Exchange - A Pan-European Governance Strategy for MaaS

A shared data repository is key for the whole mobility ecosystem to operate and scale at a systems level. Hear how the public sector are breaking down the walled garden approach to deliver a data ‘platform of platforms’ for transportation.

  • Build and manage an intermodal mobility data platform. Who will step up to take responsibility – cities, mobility service providers, transportation aggregators?
  • What is the current state and quality of transportation data sets? See how to leverage APIs and advanced analytics to understand which 3rd parties can deliver new data and services
  • Sharing data: Debate what data cities are willing to share and establish what incentives are required for privates stakeholders to share with the public sector

Lizann Tjon Program Manager Smart Mobility City of Amsterdam

Szymon Horosiewicz Smart City Manager City of Lublin

Suzanne Hoadley Senior Manager, Coordinator Traffic Efficiency POLIS

Thomas Geier Policy & Research Officer European Metropolitan Transit Authorities (EMTA)

Moderator: Piia Karjalainen Senior Manager MaaS Alliance

12:00 - 12:30pm
Show Me the Money! From Subsidisation to Sustainable Revenue

Despite some huge valuations and major IPOs, there’s yet to emerge a sustainable long-term business model for monetising mobility services. It’s time for that to change!

  • Look at the financial models underpinning mobility services (from e-hailing to micro mobility). How can operators turn a profit as everyone competes on price to secure market dominance?
  • Piloting the way to success. Work with cities on proof on concepts and pilots in order to secure funding for wider service deployments
  • Look to adjacent revenue opportunities (i.e. deliveries, logistics, selling data to 3rd parties) to create a suite of complimentary commercial services

Joan Valls Fantova Mobility Specialist & Civil Servant Barcelona City Council

Mariska Slots Mobility as a Service Expert City of Eindhoven

Yovav Meydad Chief Growth and Marketing Officer Moovit

Richard Threlfall Global Head of Infrastructure KPMG

Moderator: Alberto Lodieu Senior Consultant Ptolemus

12:30 - 2:00pm
LUNCH
2:00 - 2:30pm
BIRO: Introducing an EV That Reduces Last-Mile Congestion, Improves Traffic Flow & Creates More Time & Freedom For The User

Matteo Maestri CEO & Founder Estrima

2:30 - 2:50pm
The Great OEM Re-Invention: From Manufacturers to Mobility Service Providers

As automakers re-invent their businesses for the MaaS, see how OEMs are taking practical steps to pivot from B2B companies to B2C service providers. Consider the value of strategic partnerships and connected vehicle data sets, plus explore whether dealership networks could prove to be their secret weapons as they operate mobility fleets.

Augustin Friedel Intermodality Strategy Volkswagen AG

2:50 - 3:20pm
Monetising Mobility Data: How OEMs & Fleet Operators Are Adapting To Evolving Mobility Demands To Create Profitable Data Application Models

Forecasts estimate that digital mobility services will increase the revenue opportunity presented by every vehicle x10 by 2030. Evaluate the value of vehicle data sets to create a monetizable marketplace for mobility data.

  • Create a strategy to monetize mobility data that balances consumer concerns, privacy restrictions and IT/data analytics costs to finally earn a ROI from connectivity investments
  • Discover which data-driven use cases represent the best value for driving internal, organizational efficiencies. Devise an outreach plan to attract third parties to use data so external revenue streams can be developed
  • Learn from the pros! Take best practices from mature digital industries to see how they propose and package data to third parties (e.g. how the MarTech industry creates audiences for campaigns)

Andre Meesschaert Managing Director Europe Avis Budget Group

Simon Broesamle Chief Business Development Officer SHARENOW

Nicola Dallatana Head of New E-Mobility Division Toyota Tsusho

Frank Rieck Applied Research Professor Smart e-Mobility Automotive Centre of Expertise (ACE Mobility)

Moderator: Jack Palmer Connected Car Specialist SBD

Click Here To See Up-To-Date Delegate List

THEME 3: THE ROAD TO MOBILITY AS A SERVICE
3:20 - 3:40pm
CASE STUDY: Creating A Single Interface to Put the User at the Centre Of Mobility

Take a look how Meep and Malta have worked together to provide a user-friendly multi-modal transportation experience via a single app.

  • Explore the importance of open data sharing between stakeholders to enable a single system to handle payments, real-time transit information, refunds, discounts and passes
  • Identify the challenges in testing and how these were resolved to create a successful city deployment. Learn from the challenges of others
  • Engaging citizens! Look at engagement strategies used to drive ridership and tempt consumers away from single occupancy journeys

Guillermo Campoamor CEO and Co-Founder Meep

Daniel Grech Commercial Director Malta Public Transport

3:40 - 4:00pm
One Size Fits ALL? Debunking the Myths & Presenting A Business Plan for Shared Collaboration with Cities

Convincing individuals to give up their cars is hard! See how to work with cities to create shared mobility solutions that provide the convenience, affordability and comfort of private ownership.

  • Define the issues. What does MaaS really means for a city? Learn how to communicate where the value lies for the user and the city. Learn how to speak the language of municipalities
  • Measure the benefits. Understanding the need to work with municipalities to help them reach their own congestion and emission targets. Learn how to prove the benefits of MaaS
  • Pricing Mobility Right. Look at how to deliver affordable and flexible mobility options – including pay as you use and subscription services

Jonna Pollanen Head of Early Markets MaaS Global

4:00 - 4:20pm
NETWORKING COFFEE BREAK
4:20 - 4:50pm
Building The Digital Infrastructure to Create One Multimodal Network
  • Who is morally responsible for Digital infrastructure? – Understanding how public infrastructure funding on physical assets can incentivize car use
  • Breaking down the Silos and rethinking transport planning to build a multimodal ecosystem and create a business case for MaaS
  • How to establish public/private partnerships and the advantages of open-source, open architecture to build trust and create sustainable models

Yasir Siddiqui European Market Manager Kisio

CLICK HERE TO SEE THE FULL LIST OF INDUSTRY LEADING SPEAKERS

THEME 4: DOING MICROMOBILITY RIGHT
Micro mobility services are taking European cities by storm. Learn from three of Europe’s leading providers to see how to build a collaborative P3 approach for launching new micro mobility services. These case studies will tackle key challenges, including:
  • Overcome the potential negative effects of micromobility, including distribution theft and vandalism. Enable low cost shared final mile solutions
  • Understand the importance of data transparency in how, when, why data micromobility is being used. Equip cities with the information they require to understand the benefits
  • Identify the implications on transportation planning and curbside management to ensure solutions are deployed in the areas that need them most
4:50 - 5:10pm
Reimagining urban life: working together to embrace micro mobility

Paloma Castro Martinez Head of Communications for Global Launches & Expansion Lime

5:10 - 5:30pm
Scoot & Barcelona – Overcoming the Obstacles to A Successful Micro-Mobility Deployment

Roger Puigvi Head of Public Affairs Scoot

Maita Fernandez-Armesto Sanchez Project Coordinator, Mobility & Infrastructure City of Barcelona

FUTURE MOBILITY
5:30 - 5:50pm
The Future of Urban Mobility

Fred Jones Head of New Mobility UBER

5:50 - 6:10pm
Smart Mobility in Smart Cities: WALK. RIDE. DRIVE. FLY

Urban Air Mobility (UAM), simply put, and from the perspective of the cities/regions, is about air traffic over urban environments

  • Details the rationale and approach of the UAM Initiative of the EIP-SCC (European Innovation Partnership on Smart Cities and Communities) that is supported by the European Commission
  • Gives the perspective of cities and regions across Europe on the topic of UAM
  • Calls for collective action to co-create and shape the future of mobility including the third dimension

Dr. Vassilis Agouridas Strategic Innovation | UAM Initiative Leader Airbus

6:10 - 7:10pm
Networking Drinks Reception

Click Here To See Up-To-Date Delegate List

INVESTMENT & FINANCING MOBILITY
08:00 - 09:00am
Registration Opens
09:00 - 09:30am
Investing in The Future of Transportation & Mobility

There has been a surge of investment in the new mobility space. Cities and investors must collaborate to invest in and support early stage companies providing innovative mobility solutions. Equally, early stage companies need to deliver a clear commercial strategy and ROI.

  • Identify what investors want and the financial models required to develop sustainable returns for stakeholders
  • How new companies can develop and survive in a marketplace dominated by big industry players who can absorb huge losses and investor subsidised business models
  • Evaluate how early stage companies can work municipalities and investors to secure pilots and funding. Cut the red tape to allow the true innovators to win crucial RFPs.

Marie-Luise Klose Senior Manager Ventures Deutsche Bahn Digital Ventures

Davide Coppola Business Development and Project Management European Space Agency

Lars Klawitter Managing Director InMotion Ventures

David Leipziger Innovation Lead for Cities & Mobility Innovate UK

Aude de Vassart Board Member OSPT Alliance

Moderator: Jaime Ruiz Huescar Co-Founder Cities Forum

09:30 - 10:00am
CASE STUDY: Why the World Bank Are Investing in European Mobility Projects – Spotlight on Turkey

By 2045, the number of people living in cities around the world is expected to increase by 50%; to 6 billion. Accelerated urbanization means that major investments in infrastructure are necessary to improving living standards and spurring sustainable growth. 

  • How public and private sector can cooperate to deliver an efficient urban mobility strategy
  • How to improve urban mobility infrastructure and make it financially sustainable reducing public subsidies
  • How the adoption of new technologies (ITS and e- transport) can be cost effective and environmentally friendly

Marco Sorge Principal Investment Officer World Bank (IFC)

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AUTONOMOUS VEHICLES & MOBILITY
10:00 - 10:30am
CASE STUDY: San Jose – A Real World Test Bed for AVs: Establishing Business Cases & Timelines for Deployment

AVs present the next bold step for mobility. Before we can initiate mass roll-out we need to test across closed loop and real urban environments to gather important data sets, engage consumers and identify which use cases make sense.

  • See how the San Jose pilot will demonstrate how highly and fully automated vehicles can integrate into a multi-modal transportation network
  • Demonstrate how car sharing, ride-hailing and multi-modal platforms can be intelligently connected to provide a seamless digital experience
  • Break down the challenges and establish the parameters for success to provide an accurate timeline for further AV deployment

Adela Spulber City Relations/Business Development Manager - Autonomous Services Daimler Mobility Services

10:30 - 11:00am
NETWORKING COFFEE BREAK
11:00 - 11:20am
CASE STUDY: Driverless Buses: The Road to 50 Autonomous Buses in Oslo

Get the inside track on how Ruter are introducing pilots for autonomous buses in Oslo. Understand the process for testing and scaling a fleet to 50 vehicles in a major European capital city.

  • Look at the scenarios/ routes where autonomous buses can be deployed – incl. campuses, airports etc. Understand where the first services will be rolled-out
  • Testing: Take a look at the testing process for different variables (weather, road type, speed) to develop self-driving operations
  • Evaluate the extent by which autonomous buses provide a viable link between traditional and on-demand public transport

Harald Martin Myhre Project Manager for Autonomous Vehicles Ruter

Christian Bering Pederson Technology & Data Lead Autonomous Mobility

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LAST MILE & TRAFFIC INFRASTRUCTURE
11:20 - 11:40am
Electrifying Mobility: Building the Best Used Charging Network Using Data

The number of electric cars in the Netherlands has doubled with c.50,000 now on the road. Intelligent data analytics that enable charging networks to reduce barriers around deployment, distribution and maintenance then minimise cost are essential for sustainable growth and adoption.

  • How Amsterdam has created a data driven charging network that reduces cost and enables mass EV adoption
  • Understanding the operational challenges and requirements for sustainable electric public and private transportation
  • Leveraging data from the grid to evaluate where the value lies and make smart investments in EV charging infrastructure

Jaap Burger Strategy Advisor Charging Infrastructure Gemeente Amsterdam

11:40 - 12:00pm
Secure Data Management & The Blockchain - Creating A Minimum Viable Community In Blockchain

The Mobility Open Blockchain Initiative (MOBI) accelerates the adoption of blockchain and related technologies to make mobility safer, greener, and more accessible. MOBI and its partners are creating simple ways of identifying vehicles, people, and trips to streamline mobility transactions by promoting secure protocols for vehicle to vehicle (V2V) and vehicle to infrastructure (V2I) communications and payments.

Arwen Smit Communities Lead EMEA, MOBI Inc.

12:00 - 12:30pm
Edenspiekermann: A Multi-Stakeholder Approach to MaaS Adoption
  • Identifying how to create a customer-centric, proven methodology & business model to implement cost & time efficient MaaS solutions
  • Effective Data ownership models that optimise the goals of both public/private
  • Providing seamless integration strategies that turn theoretical models into scalable implementation 

Jonne Kuyt Parter Edenspiekermann

12:30 - 2:00pm
EXHIBITION & NETWORKING LUNCH BREAK
2:00 - 2:30pm
Last Mile Congestion in Urban Centres – Reducing Inner City Congestion, Creating Efficiency

The ‘Amazonification’ of today’s connected consumer has created expectations for next day or even same day delivery. If not managed correctly, the increase of delivery vehicles and inner-city congestion will be significant.

  • How PostNL have used route optimisation data to increase operational efficiency and reduce last mile congestion
  • Exploring the role that micro-mobility and EVs can play in creating a cleaner, more efficient city delivery service
  • Identifying how new mobility aligns with new delivery business models that adapt to evolving on-demand consumer behaviour

Rogier Havelaar General Manager City Logistics PostNL

2:30 - 2:50pm
Mobility Hubs: Seamlessly Connecting Mass Transit with the Final Mile

It’s time for cities to take back control of the last mile. Evaluate the viability of micro hubs within city centres to facilitate final mile deliveries from all providers and actively reduce inner city congestion at peak hours

  •  Evaluating the feasibility for cities to re-invent existing infrastructures (train/ bus stations) to connect mass public transit with final mile mobility (scooters, bikes and hailing)
  • How cities can leverage mobility hubs to provide commuters real-time transit information, route optimisation and EV charge points
  • Identifying the how private companies can assist cities in optimising and creating new infrastructure to optimise last mile efficiency

Cathelijne Hermans Program Manager - City Logistics City of Amsterdam

2:50 - 3:20pm
Centralised Traffic Management for Smart Distribution & Incident Response

Cities are often caught between long term smart mobility planning and addressing issues in the ‘here and now.’ With the Commonwealth Games and HS2 on the horizon Birmingham is tackling the issues facing one of the UK’s most challenging congestion zones.

  • How to apply innovative data application methods to enable real-time, automated incident reporting to optimise route planning
  • Strategic approaches to public/private partnerships that address key issues such as parking and route planning at minimal cost to the council
  • Effective data management and pricing schemes to incentivise less -congested routes, balance traffic load

Andy Radford Network Strategy & Technology Specialist | Traffic Management Birmingham City Council

3:20 - 3:40pm
A Pan-European Micro-Mobility Launch Strategy
  • Identifying which cities are most suited to micro-mobility and how deployment will benefit inner city mobility
  • How micro mobility can help cities move towards MaaS by empowering consumers by providing accessible, convenient and personalised transport
  • How Bird are changing consumer transport behaviours to aid city emission and congestion goals

James Molloy Strategic Partnerships for EMEA & APAC Bird

3:40 - 4:00pm
2020 CIVITAS – Creating MaaS in Turku

Roope Virta Mobility Project Manager City of Turku

4:00pm
END OF CONFERENCE
Luke James

Luke James

Director
IMPACT>CITIES

UK: +44 (0) 207 375 7589

Email: ljames@impactconf.com

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